Culture is how people make decisions when there’s no one else in the room to help.

Our values act as that filter to our actions. Think of the values as your internal GPS that should guide your actions and decisions.

We are athletes in the sport of business. In every sport or discipline, you have different values and behaviors that you need to embody as an athlete to win. What makes a great athlete? Great athletes go above and beyond in training, give true and honest feedback to their teammates regardless of how harsh, invest in every aspect of themselves to improve and grow, feed their mind not only their body, and generally they want to be the best at what they do.

To win in the sport of business, companies must recruit the best athletes. The best athletes work hard on improving themselves.

We believe the best athletes embody the values described below.

GOWKII is an acronym for those values.

What you do is a behavior ⇒ I give my 110% in training.

Why you do it is the value ⇒ because I value growth.


GOWKII: Growth 🌱

“I’ve missed more than 9000 shots in my career

I’ve lost almost 300 games